Chris Fuller The economy is ever-changing, and the impact of a recession can be devastating for businesses. Though there were periodic fluctuations in the economy in 2022, the U.S. is not currently in a recession. While there is no guaranteed way to prepare for an economic recession, there are steps you can take to minimize its impact … Read more
Whether you are just starting or trying to take your business to the next level, it’s vital to know who your target market is. Knowing your target market can make the difference between success and failure, so it is important to understand how to identify and research your audience. Understanding your target market is critical … Read more
For any small business, marketing is an essential factor for success. It helps build brand awareness and allows businesses to reach their target customers cost-effectively. With the right marketing strategy, a small business can stand out among its competitors and increase their chances of success. As a small business owner, it can often be difficult … Read more
Having a successful business is all about the partnerships we make. Whether it be suppliers, customers, employees, or investors – having good partnerships with those other organizations are key to the success of your business. Do you feel your business partnership is not up to its potential? Are you worried that something has gone wrong … Read more
Marketing is the backbone of every business – without it, you may as well not exist. Marketing shapes relatable and attention-grabbing content that can make your brand stand out amongst competitors. Marketing is more than just advertising. It’s a way of connecting with your target audience, relevant to their needs and concerns, and impacting how … Read more
Are you thinking about starting a beauty business? It’s a great way to make money and pursue a career in the beauty industry. Starting a beauty business can be a lucrative endeavor whether you’re a makeup artist, esthetician, or hairstylist. The beauty business can be extremely competitive. It is important to research and prepare for … Read more
This is a question that most entrepreneurs ask themselves. It seems simple to answer, and you probably thought about the answer. It’s profit, right? After all, this is what matters. The definition of success, however, is different for every business or entrepreneur. Some don’t even measure their success in dollar signs. Money is the consequence … Read more
Running and growing a business takes money – every entrepreneur knows it. You either get the money from sales or a cash injection via a business loan or investment. Getting a small business loan is the most obvious way to get extra cash for your business, but you must know precisely how much money you … Read more
Entrepreneurs are risk-takers by nature. They take big risks to leave comfortable, stable jobs and launch their businesses. Although some entrepreneurs carefully calculate risks and have a clear growth plan, the risk remains. And not all are cut for it. The risks are enormous – there is no fixed income in the future, no … Read more
As a small business owner, you know how important it is to have easy access to funds. Luckily, there are many ways to get funding, depending on your business. The most common way to get funds is getting a small business loan – a financial tool ideal for most small businesses. Access to small business … Read more
