How to Start a Jollibee Franchise

Jollibee has been in the Philippines since 1979 and has enjoyed massive success by offering affordable, tasty food to everyone who walks through its doors. If you love Jollibee, you may be thinking about starting your own Jollibee franchise, but you don’t know where to start or if it’s worth the investment.

Jollibee food franchises are some of the most successful in the world, but they’re also relatively rare. There are only 1300 franchised stores worldwide. 1130 Jollibee stores are in the Philippines and 234 in other foreign markets. Of the 234 stores, only 64 are in the United States, so if you’re planning to start one of your own, you’ll have to be extra careful about every aspect of your business plan.

By doing everything right from day one, you can ensure that your Jollibee franchise becomes as successful as possible.

Why Choose Jollibee?

As a Jollibee franchise owner, you’ll be able to take advantage of the company’s proven business model while tapping into its massive brand recognition. Plus, you’ll receive comprehensive training and support from the company, so you can hit the ground running.

And because Jollibee is always expanding its reach, there are plenty of growth opportunities. So. if you’re looking for a solid investment with lots of upside potential, a Jollibee franchise is a great option.

Before you apply, it’s important to understand what owning a Jollibee franchise means. You’ll hire employees and manage day-to-day operations, so you need good people skills and basic management experience.

This isn’t something you can do from home, so having an existing location for your business is critical. And because you’ll be committing for at least five years as part of your contract with Jollibee, you should only pursue this if it’s part of your long-term plans for building a successful business.

How Much is the Jollibee Franchise Fee? What are the inclusions?

Before starting a Jollibee franchise, you need to have a starting capital of $450,000. This includes the franchise fee, which is $250,000. Other inclusions are the food cost, equipment, supplies, and working capital.

You also need to have a good location for your store. The company prefers you lease a space of at least 1,000 square feet. But if you’re planning to build your store, the minimum lot size should be 3,000 square feet. With the $450,000, you get:

  •         Signage
  •         Store construction
  •         Facilities and equipment for the kitchen
  •         Air conditioning system
  •         Furniture
  •         Fixtures
  •         Store layout and design
  •         Pre-operating expenses

Choose Your Franchise Category

At Jollibee, we offer two franchise categories: Territory Development Franchise and Area Development Franchise. The Territory Development Franchise is for individuals interested in running their store that will be under the complete control of the franchisor.

The individual will not only have the right to open up a new store but also convert existing stores into franchised ones in an area they identify as having enough potential for growth (subject to the franchisor’s approval).

An Area Development Franchise is for individuals interested in developing their territory by managing one or more established stores to open up more stores in the future (subject to the franchisor’s approval). Interested applicants should go through the online Application Form and follow the instructions given on the page.

How To Apply to Be a Jollibee Franchise?

The Jollibee application process is straightforward. Step one to becoming a Jollibee franchise owner is going through and completing the application process. You first need to download and print the franchise application form that can be found here.

Next, fill out the printed form and attach all the required documentation. Once that is complete, write a letter of intent to the company. This letter includes the exact location of your proposed franchise, your mailing address, and necessary contact information.

With your application for and letter of intent, attach copies of the legal documents that certify ownership of the proposed site. The location you indicate is subject to evaluation. When Jollibee receives your letter and application, the company will send out a team of field personnel to inspect the site.

The Last step of the application process is mailing the application documents. You can submit the application here or mail the documents to:

Franchising & Events Department

9th Floor Jollibee Plaza

#10 F. Ortigas Jr. Road

Ortigas Center, Pasig City 1605

Once the application documents are received, Jollibee takes one month to process your request to own a franchise. The receipt of the application does not guarantee that you automatically qualify to be a Jollibee franchise owner; it is just the beginning of the application process. The process and acceptance into the company can take 3 to 4 months.

Jollibee Franchise Selection Criteria

The Jollibee selection criteria are important because it helps ensure that only the best and most qualified applicants are selected to become franchisees. This, in turn, helps protect the Jollibee brand and ensures that customers will have a positive experience when they visit a Jollibee franchise.

It also creates an environment where entrepreneurs can succeed by having access to world-class support, resources, and training. When selecting franchise owners, Jollibee looks for candidates who meet the following criteria:

  •         You need to have an excellent corporate standing and reputation.
  •         Your corporate values should be aligned with Jollibee.
  •         As a franchise owner, you need to have a strong belief in the Jollibee brand and a commitment to partnership.
  •         All Jollibee franchise owners must have the capability to fund and successfully operate the business
  •         Jollibee is always looking to expand. So as a franchise owner, you need to have the capability to acquire sites

To add to this criteria, Jollibee also looks for the following qualifications when selecting prospective Jollibee franchisors:

  •         An individual who is driven and entrepreneurial.
  •         You are a motivator for everyone under your management.
  •         Dedicated to running the restaurant on a day-to-day basis.
  •         Has shown interest in participating in long-term training on restaurant operations.
  •         Ability to make the investment.

Acceptance And Onboarding

After submitting your application and accepting it, you’ll need to complete the Basic Operations Training Program (BOTP) at a designated training store. The BOTP covers all the basic aspects of running a Jollibee store, from operations to marketing. After completing the training program, you’ll be ready to open your own Jollibee franchise!

The Basic Operations Training Program is a 12-week, hands-on training session that covers all aspects of managing your Jollibee store. The training course includes theoretical lessons about franchise operations and marketing and practical sessions in preparing food, customer service, and finances.

You’ll be given additional reading material at each lesson to continue studying between sessions. To complete BOTP, you must attend at least 8 out of 12 sessions and pass a final examination at every level.

When you start hiring your team, Jollibee will give you a hand in the recruitment and training of your team. However, you are responsible for your team’s salaries and benefits while training.

The Jollibee training and support offered by the company include:

  •         Field Consulting
  •         Site evaluation
  •         Store financial model development
  •         Supply chain sourcing
  •         Initial Hiring and Selection
  •         Marketing, Engineering, and R&D support
  •         Management and Operation Training
  •         Management development training
  •         Basic operations training
  •         Marketing and training consultancy

Jollibee Franchise Fees for Different Countries

These are the estimated costs for buying a franchise in some countries for an original Jollibee Restaurant in the Philippines. A start-up investment of between Php 35 million and Php 55 million will suffice.

It can cost up to $450,000 to start a Jollibee Restaurant in the United States. in Canadian currency, the investment may be worth Can $575,000 to Can $1,025,000.

In the United Arab Emirates, the investment ranges from 1,650,000 AED to 2,938,000 AED. According to the Singaporean currency, the investment cost ranges from SGD 597,000 to SGD 1,062,000. The investment will be around £333,000 to £592,000 in the United Kingdom.

This investment would cost around RM 1,82 million to RM 3,24 million in Malaysian currency. The Saudi Arabian investment starts at SR 1,69 million and goes up to SR 3,00 million.

Contact Details

A Jollibee franchise is a great way to start the food business. The company has a strong brand and reputation, and franchising offers many benefits. With careful planning and execution, you can be on your way to owning a successful Jollibee franchise. However, it’s important to do your research and be prepared for the financial investment required.

This blog post covers some key points to consider when looking into a Jollibee franchise. For more information on how to start a Jollibee franchise or any other aspect of starting your own restaurant business, contact Jollibee today! They’re happy to answer any questions about opening your restaurant.

  •         Website:
  •         Facebook Page:
  •         Email:
  •         Phone No.: (02)688-7128, (02)699-7164
  •         Fax No.: (02)688-7125

·         Address: 9th Floor, Jollibee Plaza, Emerald Avenue, Ortigas Center, Pasig City, Philippines

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